meet michelle
Michelle Sherrier / Founder
My 40 year plus career in the industry was set in stone by my mom when she told my 14 year old self “Michelle. You’re not sitting on your ass again all summer!” My first job was hanging apparel displays on the walls of Wet Seal. This learning experience was instrumental in helping solve the puzzle of how to get so many different looks on a small slat wall. I learned how products come together to tell a visual story and my teenage self was forever changed.
During my career, I have owned 3 stores at Fred Segal in Santa Monica, have worked with Z Gallerie as well as Anthropologie. These pivotal roles cultivated my business acumen, my eye for aesthetic, and overall grow a deeper understanding of the intricacies of retail as well as the key role visual merchandising plays in retail.
I am a creative curator, and dare I say, a visionary gangster. My goal has always been to help prospective clients grow their business, connect and understand their clientele, and push the envelope to increase sales. At the end of the day, it can all look amazing, but if it doesn’t sell, it doesn’t matter how good it looks.